Why my scrambled eggs failed

I had a total cooking fail recently, cooking, of all things, scrambled eggs.

They looked and tasted like the scrambled eggs 12-year-old me used to make. A rubbery, watery mess.

It wasn’t that I suddenly fell victim to meno-brain while cooking breakfast, it was that my cooking equipment wasn’t adequate to do the job. I was staying in a holiday house that had an induction stove that needed a service. And the right sized frypan that worked.

Problem 1 – I had to use a 30cm frypan to scramble 3 eggs as the 15cm pan was wonky and didn’t turn the stove on. This meant the surface-to-egg ratio was too great and the egg cooked too quickly.

Problem 2 – the stove had two heat settings that worked – hot and very hot. To cook scrambled eggs that are soft and silky, you need a low temperature for about seven to ten minutes. Not hot or very hot for one minute. Cooking scrambled eggs at a hot heat quickly renders them dry and rubbery with a lot of whey as it disrupts the protein structure in a horrible way!

Creating a communication strategy is similar.
If you don’t have the right equipment to do the job, your strategy won’t succeed.

When it comes to strategy, the right equipment looks like this:

• Involving the right people in a collaborative process

• Having clear objectives to drive your strategic intent and help you focus on what matters most

• Communicating effectively so you get the support of the people across the organisation – and so everyone knows what their role is

• Ensuring you have the necessary capabilities for a solid implementation of the strategy.

If one of these is missing, you don’t have good odds of success.

What does your 2023 communication strategy look like?